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'Spam. Don’t Buy It.' public education effort logo now available in Spanish

TUCSON, Ariz. (May 17, 2005) – The official logo for the national anti-spam public education effort "Spam. Don’t Buy It." (http://www.spamdontbuyit.org) can now be used by websites in Spanish.

The free "Spam. No Compre!" web logos, like the English versions, are posted with their own HTML code snippets that webmasters can cut and paste onto their websites to join the effort to stop spam email at the source.

The logo was donated by Gustavo Santiago of G.I. Pegasus, a software developing and consulting firm based in Buenos Aires, Argentina. Santiago says he translated and donated the logo so Spanish speaking people could join the anti-spam cause.

"Spam. Don't Buy It." is an ongoing effort to inform Internet users and the general public of the detriments of buying products from spam emails. The website outlines the exact damage from purchasing just one product from a spammer: continued financial support of operations sending spam. The website educates consumers with specifics on the profitability of spamming, including a schematic illustrating how spammers are able to stay in business.

The effort was launched in December 2003 by email marketing pioneer Mike Adams, in response to the sudden increase of spam that year without a foreseeable solution. At the time, a lack of collaboration amongst the major ISPs was stalling an effective technical solution; the Can-Spam Act had not yet taken effect; and major ISPs like Microsoft and AOL had not yet started any legal offensives against spammers in court.

"To stop spam, we have to stop buying from spam," says Adams. "We created the 'Spam. Don't Buy It.' campaign to raise Internet consumer awareness and urge home users to take responsibility for the problem by not donating to the cause in the form of a product purchase. Now this message is available to Spanish-speaking Internet users as well," he said.

"Spam. No Compre!" logos are available at http://www.spamdontbuyit.org

About "Spam. Don't Buy It."

"Spam. Don't Buy It." is a not-for-profit public education effort launched in 2003 by Mike Adams. The effort's informational website includes free downloadable web logos discouraging consumers from purchasing through spam email. The website also features a schematic illustrating the spam purchasing cycle and lists other anti-spam resources. To date, the website has seen 276,000 visitors, averaging 1,348 visitors per day in May 2005.

The effort is funded by Arial Software (http://www.arialsoftware.com), developers of email marketing products used by Fortune 500 companies and enterprise-level business to establish personal email communications with customers and clients.

Media contact: Steve Delgado, 520-615-1954, ext. 15 or mediarelations@arialsoftware.com

 
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